Elevate Destinations a social profit travel company specializing in customized, luxury trips that "give back" to international organizations. An innovative company firmly situated at the intersection of expensive taste and principles, Elevate Destinations caters to high-end travelers for whom mission matters. This is not ecotourism as it's been traditionally defined. In fact, the itineraries Elevate Destinations plans are extraordinary, once-in-a-lifetime adventures. Company founder Dominique Callimanopulos describes her service as "ecoluxury." Recognizing travel and tourism dollars are an important revenue stream for many impoverished countries, Elevate Destinations ensures a percentage of each trip is given directly to local non-profit organizations to sustain grassroots community efforts and make a bigger impact. The company has retained emkpr to launch three new exclusive itineraries to the national travel press: a honeymoon safari on the Kenyan coast, a sailing trip off the coast of India, and a meditation and yoga retreat in a private palace in India. http://www.elevatedestinations.com
		Smiling Kids, Inc. is a young charity that provides birthday gifts to children and teens who might not otherwise receive them. emkpr designed a local campaign to publicly launch the charity and secured coverage in The Boston Sunday Globe, the MetroWest Daily News, Bay State Parent, and the Wayland Town Crier. To the surprise of the organization's president and co-founder, the charity received a number of unsolicited donations that were a direct result of the press coverage. In 2005, Smiling Kids expects to provide nearly 1,000 birthday gifts. In the coming months, emkpr will be working to roll out a new "party with a purpose" initiative designed to introduce children to the concept of charitable giving. http://www.smilingkidsinc.org
		The Massachusetts Foundation for the Humanities has retained emkpr to promote its online almanac of Massachusetts history, Mass Moments. Launched in January 2005, the website sparks the imagination of Internet users of all ages with a daily story about the people, places, and events that make Massachusetts history so rich. With a new story for every day of the year, in both text and audio formats, the site includes background essays, primary sources, images, links, and more. In a recent editorial about Mass Moments the Boston Globe wrote ”This mix of history and technology reveals the great power that lies in remembering.” http://www.massmoments.org
		FRONTLINE has retained emkpr to conduct a grassroots promotion campaign for the upcoming film “Country Boys.” A six-hour documentary by acclaimed filmmaker David Sutherland, “Country Boys” tells the story of Chris and Cody, two boys growing up surrounded by poverty in a Kentucky mining town. The centerpiece of the grassroots campaign is an enhanced CD with movie trailer, country music video featuring Ray Riddle—a key character in the film—and other original songs written and performed by Ray. The CDs will be distributed at country music festivals and film festivals in the months leading up to the national broadcast on PBS. http://www.itvs.org/outreach/countryboys/
		Custom Love Songs founder Brian Alex has more than twenty years of music industry experience working with Grammy Award winners Paula Cole, Susan Tedeschi, Donna Summer, and blues legend Bo Diddley. During his career he has performed privately for President Bill Clinton, Senator Hillary Clinton, Walter Cronkite, Mike Wallace, and countless others. Having written custom songs for special occasions such as birthdays and anniversaries, Brian is now introducing his exceptional talent for capturing a couple’s unique love story to the wedding market. Brian has retained emkpr to conduct a publicity campaign targeting bridal and luxury market publications and marketing to high-end wedding planners. http://www.customlovesongs.com